Local SEO is the process of optimizing your business website to rank higher on search engines for keywords that people are searching near your business location. Local SEO has many advantages, here are just some of them: increased traffic to your business website, more inquiries from potential clients, more revenue, and the chance to become an authority in your industry.
If you are a business owner in Baltimore, or anywhere else for that matter, and you’re not using local SEO, you are missing out on a huge opportunity to reach more potential customers. In this article, we will explain what Local SEO is, and how you can use it to your advantage.
How Does Local SEO Work?
Local SEO is designed to get your business on the map. If you’re great at what you do, but no one knows about it, then you’re business isn’t going to make it very far. Many customers are turning away from big corporations and looking for small businesses or independent retailers instead for an experience that they can’t get anywhere else. Local SEO allows customers to find your business when they search for things in your specific area. This means more customers which means more money!
How Can I Improve My Local SEO Ranking?
There are a few different factors that go into improving your Local SEO ranking. First, ensure that all of your information is correct on Google Maps – this includes opening hours, phone number, address, etc. Next, you will want to make sure that your NAP information is consistent across profiles on every major directory.
These are the more important Local SEO factors – there are some other minor ones too, which you can view here.
If you need more advice on improving your Google Local Search Ranking, please contact us via phone or email today!
Top 3 Benefits of a Local SEO Campaign:
– Your business appears at the top of local search results. This can mean thousands of new customers finding your site and converting into real customers.
– Our monthly reporting will give you all the data needed for success. We provide accurate stats about who came from where so you know which strategies are working best for your business.
– A/B testing allows you to compare different results and find out what works best. We will run the A/B test for you, present the data in a detailed report, and then help implement whichever one has produced better results.
Contact us today for more information about our Google Local SEO or click here to start your Local SEO campaign today!
Why should I get a local SEO agency to do this for me?
Google started giving a boost to local SEO campaigns because these days, very few people use the internet for research. They go to Google and type in “pizza near me” or “HVAC Baltimore”. This means that when you search for something on Google, the results listed are going to be pages from businesses around your area. These results are also pushed up because your IP address gives Google an idea of where you are located.
If you try searching for “pizza” while at work, you’ll get completely different results than if you were sitting at home using your smartphone. While this may seem unfair, it is just how the algorithm works and it helps provide more accurate information for users who might be looking to order food while away from their homes.
Listed below are 7 reasons to get a Local SEO agency like Two Labs Lead Gen
1) They have the knowledge and expertise needed
A lot of these agencies work with several different businesses in many different industries. Typically, a good firm is going to have a team that meets regularly in order to keep up with all of the new tricks and trends online. Any business trying to expand will find it helpful if they have access to this kind of information. If you’re looking for someone who’s more familiar with your industry, be sure to ask about licensing before making any decisions.
2) They understand keywords and how people use them
The vast majority of people don’t use Google like we might think they do. For example, people don’t search for “HVAC Baltimore” because they want to find a company that specifically provides HVAC services in the area. They are more likely to search for “HVAC near me” or “HVAC repair Baltimore”. If your business wants to show up in these types of searches, you’re going to need a good local SEO campaign.
3) They can help you with your website
Designing and building a website can be difficult, especially if you’re not familiar with all of the terminology. A good agency will be able to help you with everything from choosing the right domain name to ensuring that your site is properly indexed by Google.
4) You’ll get more leads and conversions
When it comes to SEO, there are no guarantees. However, if you’re working with a reputable firm, you can expect to see an increase in the number of leads your business receives. Studies have shown that businesses who invest in SEO typically see a return on investment of around 200%.
5) They can help with social media
Social media is becoming more and more important when it comes to SEO. A good local SEO agency will be able to help you set up profiles on all of the major social media platforms and create content that will help improve your ranking.
6) You’ll have someone to turn to for questions
Google changes its algorithm frequently, which can make it difficult for businesses to keep up. If you’re working with a good local SEO agency, they will be able to answer any questions you have about changes to the algorithm and how they might affect your business.
7) You’ll save time and money
Hiring an in-house SEO specialist can be expensive and time-consuming. A good local SEO agency will take care of everything for you, from creating content to managing your social media accounts. This means that you’ll be able to focus on running your business while the agency takes care of your online marketing.
If you’re looking for a local SEO agency, Two Labs Lead Gen is a great option. We offer a wide range of services that can help improve your ranking on Google and increase the number of leads your business receives. Contact us today to learn more about how we can help you grow your business.
Who can help with my local SEO campaign?
Two Labs Lead Gen Marketing Company can help you with Local SEO. You will work one-on-one with a marketing specialist who will consult with you to create your local SEO strategy.
Two Labs Lead Gen Marketing Company has employees located across the United States and works remotely to manage countless campaigns for its clients. This means that you won’t be limited to working with someone in Baltimore or Maryland; instead, we’ll work together wherever it’s most convenient for you (in other words, this isn’t like placing an order at a fast-food restaurant). Your daily tasks and results will be tracked in a project management system and you will have access to your login information.
What can local SEO do for my business?
There are countless benefits of local SEO. When done correctly, local SEO can help you:
– Increase website traffic
– Boost online visibility
– Grow your customer base
– Improve your bottom line
What is on-page optimization and how does it work?
When people talk about SEO and Local SEO they often refer to two different things, but in truth, it is more like a spectrum of implementation. The more your page implements specific keywords and content based on geographic location the closer you will be to “on-page optimization”.
On-page optimization is when everything about a web page is optimized for a specific keyword or set of keywords. This includes site structure, titles, descriptions, meta tags, images alt tags all have specific relevant keyword phrases within them that have been carefully chosen. When done correctly this type of implementation has the potential to rank high in SERPs for not just broad match terms but even long-tail variations as well.
The most common implementation usually looks something like this:
Title: “Baltimore Local SEO | How to Optimize Your Page for City Searches”
Meta Tags: “Baltimore Local SEO, City SEO, On-Page Optimization”
Implementing local keywords and phrases into all of these areas will help you rank higher when someone is searching for a business in your area. It is important to remember that on-page optimization is only one piece of the puzzle and should not be relied on as your only form of marketing. But, when done correctly, it can be a very effective way to increase your visibility in SERPs.
How can you use social media to your advantage in a Local SEO Campaign?
One method is to geo-target your posts. When you geo-target a post, you are telling Facebook to show the post only to people in a certain area. To do this, you’ll need to add your city or town’s name as a location tag when you post.
For example, if you’re a business in Baltimore, you could add “Baltimore” as a location tag when you post. This will ensure that your post is shown only to people in the Baltimore area.
You can also use social media to create local partnerships. By teaming up with other businesses in your area, you can create joint promotions and cross-promote each other on social media. This will help to increase the reach of your Local SEO campaign and improve your website’s search engine ranking.
If you’re looking for ways to improve your Local SEO campaign, social media is a great place to start. By using geo-targeting and partnering with local businesses, you can boost your visibility and get your business in front of more potential customers.
Need help with your Local SEO campaign? Contact us today for a free consultation!